An Email Campaign is one individual email message that is sent to a set of Recipients.

This is almost like sending "bulk emails". However, with the "Campaigns" feature, each recipient may (and probably will) receive the email with personalizations such has his personal name as a greeting and also an unsubscribe link that is personalized for him.

An email Campaign can be:

• a standalone campaign
• a Newsletter Issue
• a Step in an Email Sequence