We have talked about the annoying BlogNoise problem before. And most bloggers have agreed that Google would probably be smart enough to fix the problem shortly in order to provide a better service to their users.
A great part of the BlogNoise is generated by the fact alone that we - bloggers - have so many unrelated posts/subjects on the same web page. And when we - bloggers - link to each other, we let the indexing robots follow these links and then index a lot of crap at the other end. This is because, most of the time, the permalinks we refer to, just point right into the middle of a monthly archive page with so many different subjects!
I have suggested a technical google-side solution using RSS, but the more I think about it, the more I am getting convinced that it is not Google's job to fix this! It is rather our bloggers' duty to fix this!
We have created crap on the Internet; now we just have to clean up!
The blogger-side solution is actually quite simple: all we need to do is stop using permalinks pointing right into the middle of monthly archives! We need to make the permalinks point to single posts (possibly with comments and trackback). This way, when someone refers to the post, and later the indexing robot follows the link, it will only index a single post. And all the keywords being indexed will actually be related to that post! No more indexing soup mixing hundreds of unrelated keywords from dozens of unrelated posts!
Still, some questions remain:
- What happens with the old permalinked posts?
- How do we exclude navigation from indexing? (this is actually a general question about indexing the web)
- And last but not least: Do bloggers actually want clean indexing? Or rather, do they prefer to continue flattering themselves with all those illegitimate search-result-hits that so easily rocket up their monthly hit counts? And it's even better when you consider unique visitors! 8|
Let me add that this is very contradictory with another typical blogger trend stating, in the name of interoperability and public's interest, that the only valid markup is the latest XHTML DTD!
PS: I like interop. I like standards. I am doing my best to support them. And I AM working on cleaning up my permalinks. I'll get less google hits... but hits don't matter! What you want from now on is increasing your google-hit satisfaction ratio! You want no more visitors coming to your blog by mistake!