Emailing vocabulary

  • CTA Button

    A CTA Button is a button in a Call To Action button in an Email Campaign. CTA buttons can be inserted in an email campaign with the Email Elements Renderer Plugin. Clicks on CTA buttons will lead the user to any destination URL you configure (or a…More »
  • Email Campaign

    An Email Campaign is one individual email message that is sent to a set of Recipients. This is almost like sending "bulk emails". However, with the "Campaigns" feature, each recipient may (and probably will) receive the email with…More »
  • Email Sequence

    An email sequence is a series of email templates that will be sent out in sequence to a Subscriber of the sequence. The delay between consecutive emails (Steps) in the Sequence can vary (typically a few days). Each Subscriber will receive the emails in…More »
  • Mailing List

    A Mailing List would be a list to which many Users are subscribed and whenever an authorized User posts to the Mailing List, all subscribers would receive the message. b2evolution allows something similar, but doesn’t call it a "Mailing…More »
  • Newsletter

    A Newsletter is a series of Issues to which individual Subscribers can subscribe to. When a User/Subscriber is subscribed to a Newsletter, he will automatically receive all new Issues of that Newsletter. Each Issue is an email Campaign that is…More »
  • Newsletter Issue

    When a User/Subscriber is subscribed to a Newsletter, he will receive all future Issues of this Newsletter.More »
  • Newsletter Subscription

    A Newsletter Subscription is a particular kind of Subscription that happens when a User has subscribed to a Newsletter.More »
  • Notification

    An email Notification will be sent out when a specific event occurs and a User has subscribed to these particular type of Notification. Notifications can be of different kinds, see: disp = subs. For example notifications are sent out when a User…More »
  • Recipient

    An email Recipient is an individual User who will receive an email: as part of an Email Campaign as part of an Email Sequence or because they are subscribed to updates on a Collection or a Post or who will receive any other type of email Notification…More »
  • Subscriber

    A Subscriber is a User who has subscribed to any of the following: Update Notifications on a specific Collection Update Notifications on a specific Post a Newsletter an Email SequenceMore »
  • Subscription

    A Subscription exists when a Subscriber has subscribed to any of the following: Updates on a Collection Updates on a Post A NewsletterMore »
  • Update Notification

    An Update Notification is a type of Notification that will be sent whenever there is a new Post or a new Comment and a User/Subscriber has subscribed to these notifications. Users/Subscribers can manage their subscriptions through their User Profile.More »
  • Update Subscription

    An Update Subscription is a particular kind of Subscription that happens when a User has subscribed to updates on a Post or a whole Collection.More »
  • User Tag

    User Tags are tags applies to a User (as opposed to regular Tags which are applies to Posts/Items). You can see all User Tags for a specific user in the Marketing tab of his User Profile. You can add/remove tags to/from Users through the back-office…More »