|« Conclusions on Dynamic Page Adaptation after SMX meeting||Research on new antispam measures »|
From a high level perspective, b2evolution now integrates the following feature set:
The next logical step for us to take, such as has been requested by the community, is to implement dynamic web page adaptation based on the user behaviour we can gather through the real time traffic statistics.
The starting point for this is the "Goals" feature available in the Stats module. The goals module allows the owner of the site to define goals he would like the site users to reach. In the case of a merchant site, the main goal would be the checkout page where the user pays for goods. Note this can actually be broken down into a funnel of goals in an order such as for example:
On a content site, goals can be such as:
The stats module allows to measure such goals and to act upon those stats manually, in an iterative process.
However, what the most advanced users need and what we would like to give them now is a module that can dynamically adapt the website in order to maximise the desired goal conversions.
We have planned to discuss research options for this feature with interested contributors & users next month at SMX Advanced in Seattle (June 2nd & 3rd).
If you would like to participate, please contact Francois Planque through this site or @b2evolution on twitter.